Guys Gone Wild - exploiting the gay market
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Guys Gone Wild isn't really my idea of queer pop culture but an early mention of the series on my main website is getting constant hits. These are straight guys gone wild. Not a bad thing, but not really a gay thing. Though from skimming the Nifty archives I know many gay men have high school jock and college frat boy fantasies.
This is a long way from Will & Grace and Queer as folk. Probably no one involved in the production is actually gay. In a way it takes me back to the old days when some of the older gay men I knew thought only a straight guy could be a 'real' man.
In the bawdy video, on sale July 13, producer Misty Nicole uses her good looks and sexy voice to charm men out of their clothing - and into performing outrageous stunts they probably now regret.
"It's like Jackass but with naked frat boys," says Nicole, a 24-year-old Texas native who now lives in West L.A. "I would find the craziest group of guys, take my camera and start to film them."
In a way it almost seems to hark back to the old Athletic Model Guild days with images of guys tossing balls though without the faux classical trimmings AMG was so fond of. The Athletic Model Guild men were never wild. But they were an early instance of using mostly straight men to produce gay male fantasies.
Equal time brings us Guys Gone Wild
Starting July 13, three titles will be available on DVD and video through a Web site and an 800 number: Guys Gone Wild, Guys Gone Wild: Spring Break and Guys Gone Wild: Frat Boys.
The stars are young, good-looking guys who aren't shy about taking it all off and letting it all hang out. They gyrate like strippers, do push-ups and, in one memorable scene, bounce up and down on their hotel room beds while tossing a football back and forth.
"I really like it. Why not let us take a peek at what the men have under their clothes? They're working out to make their bodies hard, so why not? Girls, boys, everyone should go wild," the paper quoted a cocktail waitress, as saying after watching the video.
Obviously the producers know that gay men will be among their customers. Given the quality of gay erotica available I can't see anyone would bother with something so tame but there's a vast variety of fantasies. Producers long ago that some men are happier with dream stuff that seems ordinary, more plausible than airbrushed perfection.
But Horn also expects the videos will to appeal to gay men. "There's a certain amount of gay women who purchase Girls Gone Wild, " he said.
Mantra Entertainment's Bill Horn, says he expects "Guys" to be a hit with college girls, bachelorette parties and gay men.
Although, the gay men seem to be getting the shaft.
Two men kissing, boys with lips together, guys smooching - what could be more fear inspiring?
In Girls Gone Wild, there's plenty footage of co-eds stripping off their tops and making out. Horn says while girls kissing is considered sexy, guys doing the same thing isn't sexy. He admits there's a double standard.
So gentle gay reader, will you be ordering one or all of the DVDs or do you think it another instance of the heterosexual media exploiting gay men?