SEO and Homphobia
See more » Mass Media
One search engine optimizer writes about dangers of promoting your product or service to gay men and women:
Despite all the hype, homosexuality is not without controversy. Millions of Americans believe that homosexuality is sinful. Others find the idea of homosexuality to be repugnant. Others, while having no problem with homosexuality per se, are offended by the perceived loose morals of the gay community which endorses promiscuity to the point that entering a public bathroom is taken as an invitation to sex.
Conservative Christians boycott large corporations which endorse homosexual behavior. Even to non-religious folks, the gay affiliation may be enough to turn the consumer on to the competing brand.
It has been some time since I’ve opened a gay slick newsstand publication but I do remember being surprised by the mainstream corporations that were advertising. Likewise the companies that somehow advertised on Will & Grace without a problem.
And the major corporations that didn’t flinch when there were protests when the companies decided to offer same-sex partner benefits.
But the article is two years old. I wouldn’t have cited it if the author weren’t refreshing his site and briefly brought it back to the front page.