Present this card at time of purchase
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In the early days we started collecting customer addresses from checks to build a mailing list. Later we created a sign-up sheet that sits on our counter. Mostly we sent out announcements of our seasonal sales.
During sluggish springs we send out a "Present this card … " discount card the customer (theoretically, we're forgiving of the absent minded, if only prudentially) brings in for a discount.
The return this time wasn't large. But a few customers - Hi, Mike - made it profitable. The cards expire as of closing today which coincidentally is a holiday Monday. Memorial Day is a holiday I forget until the Friday preceding it. So today's brisk business, mostly from the cards wasn't due to my canny fore planning.
With a little luck folks will spend their last holiday evening adding some our books to shopping cards and "Buying Now!" and that batch of books that I expected to sell Saturday night will be heading off to new owners tomorrow.